For 23 years, Pantone's color of the year has influenced product development and purchasing decisions in multiple industries.
It is a first for Pantone to create a new colour that encompasses qualities of blues, yet at the same time possessing a violet-red undertone.
The hue is all about displaying carefree confidence and a daring curiosity that animates our creative, inquisitive and intriguing spirit.
We've put together our favourite red carpet, streetstyle and runway looks from 2021, when similar colours to 'Veri Peri' prepared us for this colour takeover.
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